{"product_id":"green-marketing-perceptions-and-opinions-von-nicola-j-troup","title":"Green Marketing Perceptions and Opinions","description":"\u003cp\u003eIn today''s consumer driven, throw-away society Green  marketing may be seen as an oxymoron where the two  terms fundamentally disagree about consumer  consumption and habits. Consumers, recognising this  conflict of interest, are therefore particularly  critical of companies'' Green marketing efforts,  making employing strategies and methods difficult  and critical to a companies'' success and reputation.  This book documents an online exploratory multiple  comparative case study of the Green marketing  communication strategies of Tesco, The Body Shop and  IKEA as per an interpretation of Grant''s (2007)  typologies and the effects they have on consumers''  perceptions and opinions. By comparing the findings  about each company, new and interesting conclusions  are able to be drawn about each company''s Green  marketing communications, providing a higher level  of consumer and strategy understanding. This book  explores a largely undocumented area of Green  marketing and is a useful reference for both  individuals studying this discipline and companies  learning about the possible effects of the  strategies they employ.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838345666\"\u003e\u003ch3\u003eAn Online Comparative Company Case Study of Communication Strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838345666","offer_id":39499092492381,"sku":"9783838345666","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6e6f53ef-1925-47b3-bdc4-23f64a86f3d6.jpg?v=1775623595","url":"https:\/\/shop.autorenwelt.de\/products\/green-marketing-perceptions-and-opinions-von-nicola-j-troup","provider":"Autorenwelt Shop","version":"1.0","type":"link"}