{"product_id":"green-marketing-in-indian-retail-sector-von-tanushri-purohit-a-k-das-mohapatra","title":"Green Marketing in Indian Retail Sector","description":"\u003cp\u003eThere has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers¿ attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659451621\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659451621","offer_id":39448694095965,"sku":"9783659451621","price":82.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/68a6fd70-dc2a-42c4-917f-a6ab010537ec.jpg?v=1776056059","url":"https:\/\/shop.autorenwelt.de\/products\/green-marketing-in-indian-retail-sector-von-tanushri-purohit-a-k-das-mohapatra","provider":"Autorenwelt Shop","version":"1.0","type":"link"}