{"product_id":"graphic-design-and-marketing-the-existing-link-von-tracy-jepkoech-und-anthony-m-wanjohi","title":"Graphic Design and Marketing: The Existing Link","description":"\u003cp\u003eGraphic design is a creative process which can be   instrumental in enhancing effective marketing of  services.  It is applied to products of company  identity like logos, colors, packaging and text.  This study examined the role of graphic design in  enhancing effective marketing of services in a  selected safari lodge in Rift Valley in Kenya. The  study employed the case study design settling on Soi  Safari Lodge situated at the shores of Lake Baringo  in the Great Rift Valley. This design was found  appropriate as it allows a thorough, meticulous and  systematic data collection on the research problem.   It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of  interview and questionnare methods and analysed  using quantitative and qualitative approaches. The  study revealed that graphic design application in  corporate identity, packaging, advertising and  photography had not been been adequately utilized in  marketing of services. Key players in tourism  industry, creative designers and students of sales  and marketing are hoped to gain more insights drawn  from the findings of this study.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843385558\"\u003e\u003ch3\u003eThe Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843385558","offer_id":39497196634205,"sku":"9783843385558","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c395d1c8-f991-49b7-939f-be410ef3c217.jpg?v=1775887300","url":"https:\/\/shop.autorenwelt.de\/products\/graphic-design-and-marketing-the-existing-link-von-tracy-jepkoech-und-anthony-m-wanjohi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}