{"product_id":"globalnyj-marketing-von-herman-monga","title":"GLOBAL'NYJ MARKETING","description":"\u003cp\u003eV ostal'noe wremq marketing nikogda ne imel uniwersal'nogo opredeleniq iz-za swoej slozhnosti i netochnosti na zadannom urowne. Tem ne menee, my postaraemsq dat' nekotorye opredeleniq ponqtiq marketinga, chtoby pomoch' nam ponqt', o chem idet rech'. Marketing mozhno ponimat' kak sowokupnost' tehnik, kotorye imeüt w kachestwe ob#ekta kommercheskuü strategiü i osobenno issledowanie rynka; no takzhe i kak sowokupnost' dejstwij, imeüschih cel'ü izuchenie i wliqnie na potrebnosti i powedenie potrebitelej, a takzhe postoqnnuü adaptaciü proizwodstwennogo i kommercheskogo apparata w sootwetstwii s potrebnostqmi i powedeniem, wyqwlennymi ranee. Jeta kniga do togo, kak ona byla ozaglawlena PLANETARNOE RAZMEShhENIE, soderzhit 4 glawy, a imenno: - Klüchewye marketingowye terminy - Razlichnye stili marketinga - Obramlenie tochki prodazh - Analiz menedzhmenta - Marketingowyj stil' tochki prodazh.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203148725\"\u003e\u003ch3\u003eMarketing klasterow\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203148725","offer_id":40149947252829,"sku":"9786203148725","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d452c0a9-e400-4340-a563-83e291000ed1.jpg?v=1758692993","url":"https:\/\/shop.autorenwelt.de\/products\/globalnyj-marketing-von-herman-monga","provider":"Autorenwelt Shop","version":"1.0","type":"link"}