{"product_id":"global-overview-and-a-closer-look-into-adobe-s-international-marketing-activity-von-marc-schwarz","title":"Global overview and a closer look into Adobe´s international marketing activity","description":"\u003cp\u003eSeminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe¿s products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe¿s annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640656752\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783640656752","offer_id":48283781366085,"sku":"9783640656752","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/82b86a86-ae30-4f86-b402-9fc44c54ed9c.jpg?v=1777697154","url":"https:\/\/shop.autorenwelt.de\/products\/global-overview-and-a-closer-look-into-adobe-s-international-marketing-activity-von-marc-schwarz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}