{"product_id":"gigantskie-fmcg-kompanii-indii-von-varun-kesavan","title":"Gigantskie FMCG-kompanii Indii","description":"\u003cp\u003eIndijskij potrebitel'skij segment, shiroko razdelennyj na gorodskoj i sel'skij rynki, priwlekaet marketologow so wsego mira. Jetot sektor wklüchaet w sebq ogromnyj srednij klass, otnositel'no bol'shoj klass obespechennyh lüdej i nebol'shoj äkonomicheski neblagopoluchnyj klass, prichem ozhidaetsq, chto k 2025 godu ih rashody uwelichatsq bolee chem w dwa raza. Global'nye korporacii rassmatriwaüt Indiü kak odin iz klüchewyh rynkow, na kotorom wozmozhen buduschij rost. Rost potrebitel'skogo rynka Indii budet obuslowlen w perwuü ochered' blagopriqtnym sostawom naseleniq i uwelicheniem raspolagaemyh dohodow. Soglasno nedawnemu issledowaniü Global'nogo instituta McKinsey (MGI), esli Indiq prodolzhit rasti nyneshnimi tempami, to w blizhajshie dwa desqtiletiq srednij dohod domohozqjstw utroitsq, i k 2025 godu strana stanet pqtoj po welichine potrebitel'skoj äkonomikoj w mire po srawneniü s nyneshnim 12-m mestom. Ozhidaetsq, chto ustojchiwyj äkonomicheskij rost i powyshenie dohodow naseleniq Indii priwedut k uwelicheniü potrebitel'skih rashodow do 3,6 trln dollarow SShA k 2020 g. Maximal'nye potrebitel'skie rashody, skoree wsego, budut prihodit'sq na produkty pitaniq, zhil'e, towary dlitel'nogo pol'zowaniq, transport i swqz'. V celom äta kniga w osnownom poswqschena deqtel'nosti krupnejshih kompanij FMCG w Indii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207704873\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207704873","offer_id":49649066541381,"sku":"9786207704873","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dab014fe-1e97-463d-bcc4-f00817597a6c.jpg?v=1731912045","url":"https:\/\/shop.autorenwelt.de\/products\/gigantskie-fmcg-kompanii-indii-von-varun-kesavan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}