{"product_id":"genre-variation-in-business-letters-von-undefined","title":"Genre Variation in Business Letters","description":"\u003cp\u003eThe focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form.\u003c\/p\u003e\u003cp\u003e Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783039116812\"\u003e\u003ch3\u003eSecond Printing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783039116812","offer_id":46961868833093,"sku":"9783039116812","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fed6891e-796e-45ce-b737-b9306c95a162.jpg?v=1776487809","url":"https:\/\/shop.autorenwelt.de\/products\/genre-variation-in-business-letters-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}