{"product_id":"generalized-darwinism-for-evolutionary-marketing-research-theory-an-interdisciplinary-paradigm-von-ghada-gad-wael-kortam","title":"Generalized Darwinism for Evolutionary Marketing Research Theory","description":"\u003cp\u003eThis book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and replication-triggered-decoding can achieve higher marketing ends unprecedentedly. So, a review of worldwide panel based marketing research reports demonstrated that the vital non-linear marketing contributions can be made through adopting such a theory for more adaptive management of marketing phenomena, insights and outlooks.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786200460134\"\u003e\u003ch3\u003eAn Interdisciplinary Paradigm\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786200460134","offer_id":39464637268061,"sku":"9786200460134","price":61.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ff6024fe-d9f6-4ebb-bc01-d1ee4ad096fe.jpg?v=1759122616","url":"https:\/\/shop.autorenwelt.de\/products\/generalized-darwinism-for-evolutionary-marketing-research-theory-an-interdisciplinary-paradigm-von-ghada-gad-wael-kortam","provider":"Autorenwelt Shop","version":"1.0","type":"link"}