{"product_id":"gender-stereotypes-in-nigerian-television-commercials-von-modupe-akinleye","title":"Gender Stereotypes in Nigerian Television Commercials","description":"\u003cp\u003eGender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and\/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that perpetuate gender stereotypes which undermine the evolving dynamics of the Nigerian woman.This book does not only aim to uncover how television commercials perpetuate these sex-role stereotypes of 'traditional' and 'modern' Nigerian women but also challenge the advertising industry in Nigeria for a radical rethink of the feminine construction.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786139580415\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786139580415","offer_id":39454850351197,"sku":"9786139580415","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4a000666-fca5-4e76-8ae5-7c739182ddfb.jpg?v=1775627906","url":"https:\/\/shop.autorenwelt.de\/products\/gender-stereotypes-in-nigerian-television-commercials-von-modupe-akinleye","provider":"Autorenwelt Shop","version":"1.0","type":"link"}