{"product_id":"gastronomy-as-a-marketing-tool-von-angelique-verheijen","title":"Gastronomy as a marketing tool","description":"\u003cp\u003eCurrently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd.   Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy.   This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844395778\"\u003e\u003ch3\u003eAscertaining the potential for Thailand to incorporate its culinary resources into its branding strategy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844395778","offer_id":39471326527581,"sku":"9783844395778","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/74b1c4ff-4f18-472b-9996-67cd20a3b9f8.jpg?v=1758953331","url":"https:\/\/shop.autorenwelt.de\/products\/gastronomy-as-a-marketing-tool-von-angelique-verheijen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}