{"product_id":"futurehotel-360-hotel-service-ecosystem-study-von-vanessa-borkmann-und-ronja-geissendorfer","title":"FutureHotel - 360° Hotel Service Ecosystem Study","description":"The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783839621554\"\u003e\u003ch3\u003eAn empirical study from the FutureHotel Innovation Network\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783839621554","offer_id":57095591330117,"sku":"9783839621554","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/eedb900c-2e7a-4ad6-a3c0-abcd6da8c499.jpg?v=1776232924","url":"https:\/\/shop.autorenwelt.de\/products\/futurehotel-360-hotel-service-ecosystem-study-von-vanessa-borkmann-und-ronja-geissendorfer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}