{"product_id":"future-in-the-european-retail-business-strategy-and-success-factors-from-a-present-day-perspective-von-jurgen-donhauser","title":"Future in the European Retail Business","description":"\u003cp\u003eResearch Paper (postgraduate) from the year 2012 in the subject Business economics - Economic Policy, Comenius University in Bratislava (Management), course: Vorbereitung Dissertation, language: English, abstract: The first considerations of this thesis developed in 2006 during my second degree course for the MBA\u003c\/p\u003e\u003cp\u003edegree at the HDU Deggendorf (Germany) and the University of Limerick (Ireland). At the time of this\u003c\/p\u003e\u003cp\u003ecourse there was a great discussion at the business schools of the universities that were part of the\u003c\/p\u003e\u003cp\u003eMBA programme about the influences of the internet commerce on the market potentials in retail. Socalled\u003c\/p\u003e\u003cp\u003edisruptive strategies by companies such as Amazon (for books) and Unister (for tourism)\u003c\/p\u003e\u003cp\u003ecreated massive upheavals in the respective trade segments. The upheaval hit small retailers as\u003c\/p\u003e\u003cp\u003emuch as industry giants. The question for me was if the threats would reach a new pinnacle in the\u003c\/p\u003e\u003cp\u003estatic retail business.\u003c\/p\u003e\u003cp\u003eAlready during my first degree course as a university business graduate (MA equivalent) during the\u003c\/p\u003e\u003cp\u003eyears 1993-1998 (time of the ¿new economy¿ hype) there were enormous market redistributions, then\u003c\/p\u003e\u003cp\u003emainly in the financial services sector, but in the early stages already also in the book trade, which\u003c\/p\u003e\u003cp\u003eoften could not be fended off by established companies.\u003c\/p\u003e\u003cp\u003eThe questions that I have been wondering about since are: ¿What will the retail market look like in the\u003c\/p\u003e\u003cp\u003enext few years?¿, ¿How will companies have to act strategically under these aspects?¿ and ¿Are there\u003c\/p\u003e\u003cp\u003ethings that endure and never change (so-to-speak anchor points on the market)?¿\u003c\/p\u003e\u003cp\u003eIn my research work over the last few years I have tried to find answers to these questions and looked\u003c\/p\u003e\u003cp\u003efor potentials for a successful retail business.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656619482\"\u003e\u003ch3\u003eStrategy and Success Factors from a Present Day Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656619482","offer_id":39447166713949,"sku":"9783656619482","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6852ea91-7601-431b-a53b-27236fdf6da5.jpg?v=1778129817","url":"https:\/\/shop.autorenwelt.de\/products\/future-in-the-european-retail-business-strategy-and-success-factors-from-a-present-day-perspective-von-jurgen-donhauser","provider":"Autorenwelt Shop","version":"1.0","type":"link"}