{"product_id":"futbolnoe-sponsorstwo-paradigma-biznesa-von-saqntan-dutta","title":"Futbol'noe sponsorstwo - paradigma biznesa","description":"\u003cp\u003eSponsorstwo w futbol'nom biznese bylo neot#emlemoj chast'ü i prodolzhaet rasti po mere togo, kak harakter lig i klubow stanowitsq wse bolee professional'nym. V to wremq kak wozmozhnosti w oblasti sponsorstwa prodolzhaüt rasti, suschestwuet neobhodimost' bolee nauchnogo podhoda k ih izucheniü. Jeta kniga issleduet futbol'noe sponsorstwo kak marketingowyj instrument dlq klubow i sponsorow, a takzhe kak mezhorganizacionnuü (korporatiwnuü) konstrukciü otnoshenij mezhdu sponsorom i sponsiruemym. V nej predstawleny tochki zreniq sponsorow i klubow otnositel'no kachestwa otnoshenij (RQ), a takzhe raz#qsnqetsq wazhnost' sponsorstwa kak potoka dohodow i dwizhuschej sily kapitala brenda. 70% krupnyh sponsorskih sdelok w Velikobritanii zaklüchaütsq w futbole, a indijskij rynok sportiwnogo sponsorstwa wyros na 12,3% w sezone 2015\/16 i, kak ozhidaetsq, budet procwetat', poskol'ku massowuü populqrnost' nabiraüt nekritowye widy sporta, takie kak futbol. \"Futbol wyzywaet strast', pritqgatel'nuü silu i megabaxy. Esli by ego priwlekatel'nost' mozhno bylo distillirowat' w wide aromata i prodawat', on prewzoshel by lüboj parfüm, suschestwuüschij w nastoqschee wremq\".\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205358733\"\u003e\u003ch3\u003eIssledowanie indijskogo i anglijskogo rynkow\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205358733","offer_id":40722657607773,"sku":"9786205358733","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e74e4ba9-1ee0-4bac-be25-4bfeb772fd0d.jpg?v=1758431095","url":"https:\/\/shop.autorenwelt.de\/products\/futbolnoe-sponsorstwo-paradigma-biznesa-von-saqntan-dutta","provider":"Autorenwelt Shop","version":"1.0","type":"link"}