{"product_id":"fundamental-success-factors-for-online-shops-von-ralf-hossdorf","title":"Fundamental Success Factors for Online Shops","description":"\u003cp\u003eRevision with unchanged content. German E-commerce is well-off; an average growth in revenue of 17% in  the first half of 2005 implies much better market conditions than the traditional  retail business has experienced. Nevertheless numerous online shops  are struggling with increasing competition and shop shutdowns appear as  frequent as openings. Consequently it is the objective of most online shops  to motivate consumers to purchase. Due to the fact that many online shops  fail to accomplish this objective, this study intends to investigate which  characteristics online shops have to provide in order be chosen by  consumers. To investigate this issue the author has conducted a survey with  two research questions:  - What characteristics of online shops are potential choice criteria from the  consumer¿s perspective?  - Which choice criteria are the most fundamental success factors?\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639420814\"\u003e\u003ch3\u003eMarket Research from  the Consumer Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639420814","offer_id":39489858240605,"sku":"9783639420814","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/65eae5a4-f2ac-47ba-a51b-68b57823a7f4.jpg?v=1774933352","url":"https:\/\/shop.autorenwelt.de\/products\/fundamental-success-factors-for-online-shops-von-ralf-hossdorf","provider":"Autorenwelt Shop","version":"1.0","type":"link"}