{"product_id":"functioning-and-marketing-strategies-of-women-self-help-group-von-adalarasu-balraj","title":"FUNCTIONING AND MARKETING STRATEGIES OF WOMEN SELF-HELP GROUP","description":"\u003cp\u003eSelf Help Group(SHG)  In India Self- help groups activities are  implemented by the Government so as to eradicate  the  poverty in the rural area, because more number of  people live in that area and they are lack in  education, food, shelters and economy. Women  actively participate in SHG for their attainment of  the empowerment. SHG members are the creators and  they develop large number of products, some of  which  compete with branded\/market-established products in  terms of quality. However, there is a lack in  advertising these products, which can be considered  as an essential part for effective marketing. This  study will focus on the functioning pattern of the  Women Self Help Group''s in Tamilnadu, India and  their marketing practices. This study will also  highlight certain target areas to which they have  to  concentrate in order to develop their activities.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838394206\"\u003e\u003ch3\u003e- An Research Analytical Study to highlight the prospects for Escalating the SHG''s products in the  market\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838394206","offer_id":39499033739357,"sku":"9783838394206","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/efdb7ed6-7c19-40d8-8ffa-721faa2282aa.jpg?v=1758875539","url":"https:\/\/shop.autorenwelt.de\/products\/functioning-and-marketing-strategies-of-women-self-help-group-von-adalarasu-balraj","provider":"Autorenwelt Shop","version":"1.0","type":"link"}