{"product_id":"from-fargo-to-the-world-of-brands-my-story-so-far-von-david-aaker-1","title":"From Fargo to the World of Brands","description":"\u003cp\u003eDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis warmhearted autobiography also describes Aaker's personal life-growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781587364945\"\u003e\u003ch3\u003eMy Story So Far\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9781587364945","offer_id":52564694022,"sku":"9781587364945","price":46.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8fa2fcfa-972d-4e04-8f5e-6a9e76af284e.jpg?v=1772600869","url":"https:\/\/shop.autorenwelt.de\/products\/from-fargo-to-the-world-of-brands-my-story-so-far-von-david-aaker-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}