{"product_id":"from-art-to-marketing-von-marta-massi","title":"From Art to Marketing","description":"\n                \u003cp\u003eTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, \u003ci\u003eFrom Arts to Marketing\u003c\/i\u003e is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.\u003c\/p\u003e\n                \u003cp\u003e \u003c\/p\u003e\n                \u003cp\u003e \u003c\/p\u003e\n                \u003cp\u003e \u003c\/p\u003e\n                \u003cp\u003e \u003c\/p\u003e\n                \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030170073\"\u003e\u003ch3\u003eThe Relevance of Authenticity to Contemporary Consumer Culture\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783030170073","offer_id":46359992926533,"sku":"9783030170073","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d33b9bc6-d6c5-46b7-8dd4-7bb1da500c74.jpg?v=1775277171","url":"https:\/\/shop.autorenwelt.de\/products\/from-art-to-marketing-von-marta-massi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}