{"product_id":"formirowanie-brenda-uniwersiteta-von-alexej-fabristow","title":"Formirowanie brenda uniwersiteta","description":"\u003cp\u003eVeduschie uniwersitety mira s konca 1980-h godowprimenqüt w uprawlenii razlichnye marketingowyestrategii. Interes k brendingu uniwersitetow naZapade byl prodiktowan rasshireniem global'nogo rynkawysshego obrazowaniq, poqwleniem nacional'nyh, a zatemi mezhdunarodnyh akademicheskih rejtingow. Sowremennyeuslowiq trebuüt primeneniq nowyh metodow irossijskimi uniwersitetami. Odnako wozmozhnostiprimeneniq marketingowyh i kommunikacionnyhinstrumentow mogut znachitel'no razlichat'sq na raznyhnacional'nyh rynkah. Awtor pytaetsq sformulirowat'teoreticheskie osnowy koncepcii brenda uniwersiteta wRossii i predlozheniq po prakticheskomu primeneniü ätojkoncepcii rossijskimi uniwersitetami.Kniga rekomenduetsq specialistam po marketinguobrazowatel'nyh uslug i uprawleniü w sfere wysshegoobrazowaniq, a takzhe prepodawatelqm i studentamsootwetstwuüschih special'nostej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844355772\"\u003e\u003ch3\u003eSrawnitel'nyj analiz opyta Rossii i Velikobritanii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844355772","offer_id":39470016430173,"sku":"9783844355772","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/84a8c145-0d5f-450b-85c8-79aea8011a26.jpg?v=1757911548","url":"https:\/\/shop.autorenwelt.de\/products\/formirowanie-brenda-uniwersiteta-von-alexej-fabristow","provider":"Autorenwelt Shop","version":"1.0","type":"link"}