{"product_id":"formirovanie-instrumentov-marketinga-v-publichnom-upravlenii-von-evgenij-romanenko-irina-chaplaj","title":"Formirowanie instrumentow marketinga w publichnom uprawlenii","description":"\u003cp\u003eV uchebnom posobii izlozheny teoreticheskie i metodologicheskie osnovy instrumentov marketinga v publichnom upravlenii. Predostavleny osnovnye priemy i usloviya ih formirovaniya dlya polucheniya konkurentnyh preimushhestv v realizacii strategij i reshenii problem v deyatel'nosti organov gosudarstvennoj vlasti. Osveshhen shirokij krug voprosov, kasajushhihsya osobennostej razrabotki organizacionno-pravovoj bazy, jetapov vnedreniya instrumentov marketinga v publichnom upravlenii s uchetom otechestvennogo i zarubezhnogo opyta. Lakonichnost' i dostupnost' izlozhennogo materiala pozvolyaet rekomendovat' posobie studentam vuzov, izuchajushhim marketing. Krome togo ono okazhet pomoshh' prepodavatelyam publichno-upravlencheskih, jeticheskih disciplin, rukovoditelyam i personalu gosudarstvennyh i kommercheskih organizcij, vsem tem, kto interesuetsya processami optimizacii vzaimodejstviya organov gosudarstvennoj vlasti i obshhestvennosti.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659963018\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659963018","offer_id":39435274682461,"sku":"9783659963018","price":31.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b36f91cb-ebd2-4ff5-8a2d-67e53c64cd4d.jpg?v=1773727994","url":"https:\/\/shop.autorenwelt.de\/products\/formirovanie-instrumentov-marketinga-v-publichnom-upravlenii-von-evgenij-romanenko-irina-chaplaj","provider":"Autorenwelt Shop","version":"1.0","type":"link"}