{"product_id":"foreign-market-subsidiary-mandates-a-select-and-temporary-mnc-phenomenon-von-nicolas-lohr","title":"Foreign Market Subsidiary Mandates","description":"This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary’s restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658026677\"\u003e\u003ch3\u003eA Select and Temporary MNC Phenomenon?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783658026677","offer_id":39433386754141,"sku":"9783658026677","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/954e8b2a-af15-488f-921a-440d663df9eb.jpg?v=1775279270","url":"https:\/\/shop.autorenwelt.de\/products\/foreign-market-subsidiary-mandates-a-select-and-temporary-mnc-phenomenon-von-nicolas-lohr","provider":"Autorenwelt Shop","version":"1.0","type":"link"}