{"product_id":"foreign-market-entry-into-china-von-tao-yang","title":"Foreign Market Entry into China","description":"\u003cp\u003eThe purpose of this study is to investigate the  market entry process of the Western firms into China  from the business network perspective, especially  its China-specific features under the influence of  the common business practice, guanxi, in the market  there. Guanxi is a phenomenon deeply rooted in the  Chinese culture. It is the Chinese way of  cultivating a relationship. Unlike business  relationships created by the Western firms in the  western markets, which are the result of the  interaction of the firms over time, guanxi functions  more like prerequisite of business transactions.  Compared with relationships in business network  theory, guanxi lays more emphasis on the individual  level, the social dimension of the relationships  between business entities. The different way of  relationship building of the Chinese is therefore  supposed to influence the market entry process of  the Western firms into China. The process is  expected to be more time consuming, involving more  non-business actors and non-business activities than  the entry process of Western firms into Western  countries.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843350464\"\u003e\u003ch3\u003eThe implications of guanxi on the network model of the foreign market entry process\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843350464","offer_id":39470079410269,"sku":"9783843350464","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d05ed99c-f6d1-4eb2-b1cd-cc8998c10fdd.jpg?v=1776319843","url":"https:\/\/shop.autorenwelt.de\/products\/foreign-market-entry-into-china-von-tao-yang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}