{"product_id":"fenomen-pr-osobennosti-pr-kommunikacii-i-pr-terminologii-von-elena-alexandrowna-nechaewa","title":"Fenomen PR. Osobennosti PR-kommunikacii i PR-terminologii","description":"\u003cp\u003eKniga poswqschena fenomenu nowogo tysqcheletiq ¿ PR. V  nej analiziruetsq zarozhdenie i ätapy stanowleniq PR  w Rossii i za rubezhom;  wsestoronne  issleduütsq  suschnost', widy, modeli, funkcii, zadachi,  naprawleniq, specializaciq i praktika PR. 2 i 3  glawy poswqscheny PR-kommunikacii i PR-terminologii  (angloqzychnoj i russkoqzychnoj): bol'shinstwo woprosow  rassmatriwaütsq wperwye. Naibol'shij interes  predstawlqüt predlozhennye awtorom analiz  russkoqzychnogo PR-diskursa na osnowe textow  predwybornyh PR-materialow raznyh gorodow RF,  detal'noe izuchenie problemy lakunarnosti w PR,  sozdanie sobstwennoj klassifikacii PR-terminow,  izuchenie mnogih lingwisticheskih processow,  proishodqschih w PR-terminologii. Dannoe issledowanie  imeet cennost' kak w teoreticheskom, tak  i w  prakticheskom aspekte, poskol'ku rezul'taty  nastoqschego issledowaniq mogut byt' primeneny ne  tol'ko w nauchnoj deqtel'nosti lingwistow,   teoretikow PR i prepodawatelej razlichnyh qzykowyh  disciplin, no i w powsednewnoj deqtel'nosti  politicheskih konsul'tantow, PR-specialistow,  imidzhmejkerow, press-agentow, specialistow w oblasti  kommunikacii i dr.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844352627\"\u003e\u003ch3\u003emonografiq\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844352627","offer_id":39470083768413,"sku":"9783844352627","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1cbf1708-747f-45c8-b0f1-4004f0fc10c7.jpg?v=1757742063","url":"https:\/\/shop.autorenwelt.de\/products\/fenomen-pr-osobennosti-pr-kommunikacii-i-pr-terminologii-von-elena-alexandrowna-nechaewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}