{"product_id":"fashion-market-and-design-management-von-shuang-liu","title":"Fashion Market and Design Management","description":"\u003cp\u003eThis research covers how high street fashion  companies manage the new product development  process to meet the demands of a new market.It give  some definitions in the beginning of the literature  review. And the primary research presents two case  studies to help the reader understand the theories  in the literature review.In the conclusion, I  summarize the opinions from literature review and  primary research, and make some suggestions about  the standard process of a high street fashion  company trying to enter a new market and to a  company already in this market segment and  interested in expanding its brand to a new market.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838362847\"\u003e\u003ch3\u003eHow does a high street fashion brand manage its new product development process to meet the demand of a new market\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838362847","offer_id":39499098161245,"sku":"9783838362847","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/de8c309d-a707-4ca5-a329-664cfe7de945.jpg?v=1776142942","url":"https:\/\/shop.autorenwelt.de\/products\/fashion-market-and-design-management-von-shuang-liu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}