{"product_id":"fashion-branding-and-communication-von-undefined","title":"Fashion Branding and Communication","description":"\n                                This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time.  Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.  \n                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781137523426\"\u003e\u003ch3\u003eCore Strategies of European Luxury Brands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781137523426","offer_id":39852059754589,"sku":"9781137523426","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/68533e93-e08c-40e0-9262-4537dd961ba7.jpg?v=1769317954","url":"https:\/\/shop.autorenwelt.de\/products\/fashion-branding-and-communication-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}