{"product_id":"factors-related-to-moscow-teenagers-purchase-intention-von-ekaterina-kiseleva","title":"Factors Related to Moscow Teenagers'' Purchase Intention","description":"\u003cp\u003eDue to globalisation, a need to express your  individuality becomes acute, especially among  teenagers. Sometimes, this uniqueness is expressed  through subculture apparel (goth dark leathers, emo  pinkish-black leggings, hip-hop baggish pants, etc.)  This research aims to discover the factors  which are related to the young Moscovites'' intention to  purchase subculture apparel. It was found that girls  and boys have a similar attitude towards subculture  clothing and that brands and prices are not important  factors when the teens consider buying subculture  clothing, among other findings.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843366854\"\u003e\u003ch3\u003eA Case Study of the Subculture Clothing Market\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843366854","offer_id":39497084829789,"sku":"9783843366854","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5eeec7f6-f84b-470c-8ffe-16d84e8fb8c9.jpg?v=1759211771","url":"https:\/\/shop.autorenwelt.de\/products\/factors-related-to-moscow-teenagers-purchase-intention-von-ekaterina-kiseleva","provider":"Autorenwelt Shop","version":"1.0","type":"link"}