{"product_id":"exploring-consumer-preferences-towards-fast-food-industry-delhi-india-von-gaurav-kalra","title":"Exploring Consumer Preferences towards fast food Industry, Delhi,India","description":"\u003cp\u003eThe book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, \u0026amp; thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659311635\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659311635","offer_id":39482393034845,"sku":"9783659311635","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8571a3f7-9b4c-497b-842d-e856822710c5.jpg?v=1776054940","url":"https:\/\/shop.autorenwelt.de\/products\/exploring-consumer-preferences-towards-fast-food-industry-delhi-india-von-gaurav-kalra","provider":"Autorenwelt Shop","version":"1.0","type":"link"}