{"product_id":"exploring-antecedents-of-active-and-passive-use-of-classified-websites-von-giulio-ravizza","title":"Exploring Antecedents of Active and Passive Use of Classified websites","description":"\u003cp\u003eAlthough much research has examined usage behavior  of specific categories of websites and the  antecedents and outcomes of different e-marketing  factors for online user behavior, a proper general  framework which serves the purpose of assessing how  users interact with the Web 2.0 is still missing. To  address this insufficiency, the current study  develops and empirically tests a theoretical model  that explains the determinants of Active and Passive  user behavior on Kijiji.it, the Italian leader of  online classifieds. The model has been tested with  628 questionnaires distributed in June 2009. The  results indicate that Active use is positively  influenced by four independent variables: ease of  use, perceived trust through the site and its users,  sense of community, involvement. Passive use is  positively correlated with six independent  variables: the four above mentioned plus the  functional characteristic of the site and Enjoyment.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843381666\"\u003e\u003ch3\u003eAntecedents and outcomes of different e-marketing factors for online user behavior\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843381666","offer_id":39497120874589,"sku":"9783843381666","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2f6b35a8-b8e3-4be0-8e62-8e655d111d9a.jpg?v=1759211564","url":"https:\/\/shop.autorenwelt.de\/products\/exploring-antecedents-of-active-and-passive-use-of-classified-websites-von-giulio-ravizza","provider":"Autorenwelt Shop","version":"1.0","type":"link"}