{"product_id":"essentials-of-entrepreneurship-von-faustino-taderera","title":"Essentials of Entrepreneurship","description":"\u003cp\u003eFaustino Taderera, the celebrity, is the finest  International Business brains  ever produced in Zimbabwe and Africa and the most  published business icon and guru nicknamed, \"The Tom  Peters of Zimbabwe, Africa and the Middle East.\" His  students call him, \"The Rumbler and the  Caterpillar.\" This book,  Essentials of Entrepreneurship, his 24th book, is a  necessary companion for existing and aspiring  entrepreneurs and covers, among others, topics such  as:- status of world economy; history of  entrepreneurship; business plans; production;  finance;  TQM; HRM; marketing plans; strategies for  the 4 Ps; sales management; sustainable competitive  advantage; core competencies; buyer and consumer  behaviour; product, corporate and national branding;  mergers and acquisitions; globalization strategies  for firms and nations; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter¿s generic  strategies; Faustino Taderera is now one of the  world¿s most eminent and distinguished researchers.  Faustino always says, \"I am the Socrates, Aristotle  and Plato of my time. Golden fish have no hiding  place\". He is a much sought after global academic and professional BRAND.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838370477\"\u003e\u003ch3\u003eNew Businesses, Innovation, Economic Growth\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838370477","offer_id":39469183959133,"sku":"9783838370477","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c33ff9be-dc47-40e6-a004-843f40c4d53e.jpg?v=1775712823","url":"https:\/\/shop.autorenwelt.de\/products\/essentials-of-entrepreneurship-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}