{"product_id":"entrepreneurship-von-peggy-lambing-peggy-a-lambing-und-charles-r-kuehl","title":"Entrepreneurship","description":"\n                                \n                \u003cp\u003eFor courses in Entrepreneurship and Small Business Management.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        At the heart of a successful business is a sound business plan. Capturing this reality, \n                    \n                    \u003cem\u003e\n                                                \n                        \u003cstrong\u003e\n                                                        \n                            \u003cem\u003eEntrepreneurship, 4th Edition\u003c\/em\u003e\n                                                    \n                        \u003c\/strong\u003e\n                                                 \n                    \n                    \u003c\/em\u003e\n                                        focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292040004\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292040004","offer_id":57232377053509,"sku":"9781292040004","price":100.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_40ea8b04-4504-4f5b-ab5a-b757c838e1b1.jpg?v=1783137795","url":"https:\/\/shop.autorenwelt.de\/products\/entrepreneurship-von-peggy-lambing-peggy-a-lambing-und-charles-r-kuehl","provider":"Autorenwelt Shop","version":"1.0","type":"link"}