{"product_id":"entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-von-thorsten-hennig-thurau-mark-b-houston","title":"Entertainment Science","description":"\n                                \n                \u003cp\u003eThe entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eThorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.\u003c\/i\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eMorris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.\u003c\/i\u003e\n                                    \n                \u003c\/p\u003e\n                                Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig\n                \n                \u003cp\u003e\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eEntertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.\u003c\/i\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eAllègre Hadida, Associate Professor in Strategy, University of Cambridge\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030077334\"\u003e\u003ch3\u003eData Analytics and Practical Theory for Movies, Games, Books, and Music\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319892900\"\u003e\u003ch3\u003eData Analytics and Practical Theory for Movies, Games, Books, and Music\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783030077334","offer_id":39419322302557,"sku":"9783030077334","price":96.29,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783319892900","offer_id":32999275102301,"sku":"9783319892900","price":149.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ec0469d5-96dc-46ab-ac01-77d1c337c753.jpg?v=1775192269","url":"https:\/\/shop.autorenwelt.de\/products\/entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-von-thorsten-hennig-thurau-mark-b-houston","provider":"Autorenwelt Shop","version":"1.0","type":"link"}