{"product_id":"entering-the-chinese-market-von-elisabeth-bilewicz","title":"Entering the Chinese Market","description":"\u003cp\u003eRevision with unchanged content. Rising competition within established markets induces major enterprises to  search for new sales market. Unsaturated markets that bear potential growth  and cheap but skilled labour come closer to the focus of companies. But different  rules, culture and conditions have to be adopted in order to be successful.  What is the best way to enter those markets that differ so much from  the home market? What strategy fits best to the companies goals? China is  thereby more and more in the focus of a companies internationalization  strategy. What barriers have to be taken into consideration in general and for  the Chinese economy? The author Elisabeth Bilewicz describes potential market  entry strategies and gives an overview about the pros and cons of each  market entry form. Going more into detail she deals with market entry barriers  and adapts them onto the Chinese economy. The market entry barrier  analysis is thereby divided into three parts: the economical, cultural and  organisational barriers. These subjects are discussed by means of the Porters  Five Forces, Hofstedes cultural value dimensions and on the basis of the  SWOT analysis.The book is addressed to economists, managers and decisions  makers that are concerned with a market entry in general and especially into  China.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639394177\"\u003e\u003ch3\u003eBasics, Strategies, Barriers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639394177","offer_id":39484108767325,"sku":"9783639394177","price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a11c3454-e72b-4a85-9102-10b3c52b36a3.jpg?v=1774760317","url":"https:\/\/shop.autorenwelt.de\/products\/entering-the-chinese-market-von-elisabeth-bilewicz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}