{"product_id":"encodage-semantico-pragmatique-des-neologismes-publicitaires-von-cyril-h-kparou","title":"Encodage sémantico-pragmatique des néologismes publicitaires","description":"\u003cp\u003eEssai Scientifique de l¿année 2016 dans le domaine Philologie française - Linguistique, , cours: French Language, langue: français, résumé: Most of manufactures bear name. Sometimes, it has nothing to do with the content. For instance, the name Kino will not necessarily remind about a powder soap, unless one has already used it. Sometimes, a known name can be given to a product, for instance the Orange telecommunications society bears a well-known fruit name. Reference and inference are two linguistic terms used to describe such phenomena dealing with the relationship between a linguistic item and a material object. We name things by associating them with a linguistic form which can be created for that purpose or borrowed from another existing name\/thing of which we intend to transfer a certain type of property. This paper explores these two naming processes popularly used to coding products for advertising purpose. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe following paper is written in french \/ Le texte suiviant est écrit en français.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668156814\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668156814","offer_id":39442084790365,"sku":"9783668156814","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cc8e61a3-6c36-48be-b98d-1b142bca6817.jpg?v=1778303739","url":"https:\/\/shop.autorenwelt.de\/products\/encodage-semantico-pragmatique-des-neologismes-publicitaires-von-cyril-h-kparou","provider":"Autorenwelt Shop","version":"1.0","type":"link"}