{"product_id":"emotions-by-design-von-pieter-desmet-und-steven-fokkinga","title":"Emotions by Design","description":"Design without emotion falls flat. While design shapes how we live and feel, its emotional\nimpact is still too often ignored.\nThis book changes that. It shows how emotion can be a deliberate, powerful tool for\ncreating products and services that truly connect. Aimed at designers, marketers,\ninnovators, and students, it offers clear methods to identify emotional needs, trigger the\nright emotions, and resolve tensions between them.\nWith real-world cases, scientific insights, and hands-on tools, it helps you design not just for\nfunction or beauty, but for real human impact and competitive advantage.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789063699703\"\u003e\u003ch3\u003eUsing the Science of Emotions to Create Beloved Products and Services\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9789063699703","offer_id":55174688571717,"sku":"9789063699703","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/47e440a5-30de-4da6-b0d9-efecfe994b1e.jpg?v=1781244861","url":"https:\/\/shop.autorenwelt.de\/products\/emotions-by-design-von-pieter-desmet-und-steven-fokkinga","provider":"Autorenwelt Shop","version":"1.0","type":"link"}