{"product_id":"email-and-commercial-correspondence-a-guide-to-professional-english-von-adrian-wallwork","title":"Email and Commercial Correspondence","description":"\n                \u003cp\u003eIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.\u003c\/p\u003e\n                \u003cp\u003eSome of the key guidelines covered include:\u003c\/p\u003e\n                \u003cul\u003e\n                    \u003cli\u003eWrite meaningful subject lines - otherwise recipients may not even open your mail.\u003c\/li\u003e\n                    \u003cli\u003eAlways put the most important point in the first line - otherwise the reader may not read it.\u003c\/li\u003e\n                    \u003cli\u003eBe concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!\u003c\/li\u003e\n                    \u003cli\u003eBe a little too formal than too informal - you don’t want to offend anyone.\u003c\/li\u003e\n                    \u003cli\u003eIf you have two long important things to say, say them in separate emails.\u003c\/li\u003e\n                    \u003cli\u003eGive clear instructions and reasonable deadlines.\u003c\/li\u003e\n                    \u003cli\u003eIf you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.\u003c\/li\u003e\n                    \u003cli\u003eEmpathize with your recipient's busy workload.\u003c\/li\u003e\n                    \u003cli\u003eNever translate typical phrases literally - learn equivalent phrases.\u003c\/li\u003e\n                \u003c\/ul\u003e\n                \u003cp\u003eThe book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business \/ Commercial English.\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781493906345\"\u003e\u003ch3\u003eA Guide to Professional English\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781493906345","offer_id":39417168363613,"sku":"9781493906345","price":32.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7abd938a-c55f-43b7-8786-e6f8102bb180.jpg?v=1769232839","url":"https:\/\/shop.autorenwelt.de\/products\/email-and-commercial-correspondence-a-guide-to-professional-english-von-adrian-wallwork","provider":"Autorenwelt Shop","version":"1.0","type":"link"}