{"product_id":"electronic-commerce-usability-investigating-aspects-of-electronic-commerce-browsing-von-shawren-singh","title":"Electronic Commerce Usability","description":"\u003cp\u003eThis book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study¿s found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838300429\"\u003e\u003ch3\u003eInvestigating Aspects of Electronic Commerce Browsing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838300429","offer_id":39447335075933,"sku":"9783838300429","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ef4d08d6-50e0-453d-ad91-00e811ae10df.jpg?v=1772779780","url":"https:\/\/shop.autorenwelt.de\/products\/electronic-commerce-usability-investigating-aspects-of-electronic-commerce-browsing-von-shawren-singh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}