{"product_id":"effects-of-advertising-on-consumers-in-india-von-jayakrishna-mandalapu-und-m-j-akhil","title":"Effects of Advertising on Consumers In India","description":"\u003cp\u003eWith accelerating Globalization of the World  economy, Global advertising and branding is rapidly  growing wherein a small number of agencies  developing strategies, styles and content for  exports across the World.  Prior to Globalization,  advertising was undertaken to reach the consumers  either for market entry or to retain the existing  market share.  As two-thirds of 1.21 billion  populations are middle class in India and considered  as potential consumers, the domestic as well  international producers are now increasingly relying  on advertising for sales promotion. This book,  therefore, provides proximate factors affecting  durable and non-durable product, advertising reach  and their impact on consumer's opinion and  attitudes.  The study suggests primary, secondary  and reminding media so as to reach the targeted  consumers and address their misconceptions about the  durable and non-durable products.  The findings are,  therefore, very much useful for national and  international researchers, advertisers, advertising  agencies, media as well as related government  agencies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844380088\"\u003e\u003ch3\u003eDurable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844380088","offer_id":39495958888541,"sku":"9783844380088","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e2f36940-29d8-4524-a0a6-0341cbc0aa6b.jpg?v=1759297145","url":"https:\/\/shop.autorenwelt.de\/products\/effects-of-advertising-on-consumers-in-india-von-jayakrishna-mandalapu-und-m-j-akhil","provider":"Autorenwelt Shop","version":"1.0","type":"link"}