{"product_id":"effectiveness-of-social-marketing-and-behaviour-change-von-prasanta-parida","title":"Effectiveness of Social Marketing and Behaviour Change","description":"\u003cp\u003eSocial marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV\/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book¿Effectiveness of social marketing \u0026amp; Behavioural change¿. This will help the policy makers, implementer working on this field to develop strategies for preventing HIV\/AIDS.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639701210\"\u003e\u003ch3\u003eA study on behaviour tracking among long distance truckers of Orissa\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639701210","offer_id":39484171386973,"sku":"9783639701210","price":75.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1d20ef8e-d355-4c98-8f22-af28516fd5da.jpg?v=1774677969","url":"https:\/\/shop.autorenwelt.de\/products\/effectiveness-of-social-marketing-and-behaviour-change-von-prasanta-parida","provider":"Autorenwelt Shop","version":"1.0","type":"link"}