{"product_id":"eco-sustainability-in-the-denim-industry-the-case-of-levis-eco-jeans-von-alessandro-patruno","title":"Eco-sustainability in the Denim industry: the case of Levi''s Eco Jeans","description":"\u003cp\u003eThis study investigates the topic of Eco- sustainability in the Jeanswear sector. The  objectives are (1) to focus on Sustainable  Development and Green Marketing in the Denim  industry, (2) substantiate all of the theory through  the tangible case of Levi''s® Eco Jeans and (3) rank  the factors that consumers value while making jeans  purchase decisions. The survey instruments consist  of both a questionnaire and of a qualitative  research. The data stemming from the questionnaire  are analyzed using factor analysis and the most  important criterion for jeans assessment turns out  to be related to Practicality. A structural model is  developed in order to test whether the Eco- sustainability factor is influenced by some  sociographical variables: the findings are  thoroughly illustrated. Based on the evidence of the  model, on the results obtained through the  qualitative and quantitative research and on the  observation of the market and of society,  recommendations on ¿green¿ strategies for the  companies active in the Denim industry, and in  particular for Levi Strauss \u0026amp; CO., are provided. Finally, hypotheses for future research are also  presented.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844318005\"\u003e\u003ch3\u003eSustainable Development and Green Marketing in the Jeanswear industry through the case of Levi''s Eco Jeans\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844318005","offer_id":39495970324573,"sku":"9783844318005","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6c19c19a-07c6-4a29-b568-ac088cf7d176.jpg?v=1776145350","url":"https:\/\/shop.autorenwelt.de\/products\/eco-sustainability-in-the-denim-industry-the-case-of-levis-eco-jeans-von-alessandro-patruno","provider":"Autorenwelt Shop","version":"1.0","type":"link"}