{"product_id":"early-evaluation-of-new-medical-technologies-von-helen-mcateer","title":"Early Evaluation of New Medical Technologies","description":"\u003cp\u003eHealth economics provides the tools necessary to   demonstrate value for money. These tools are   typically used by healthcare providers to drive   demand side decisions i.e. to select or reject   treatment for reimbursement. However, these same   tools can be used by healthcare technology   manufacturers and investors, to inform supply side   decisions i.e. to determine whether expected returns   will outweigh expected costs. In a finite resource   healthcare system, manufacturers need to concentrate   on those products most likely to succeed in market.   It makes sense to assess potential cost   effectiveness as early as possible, demonstrating   value for money during early stages of product   development can be compelling evidence to attract   further investment. However, conducting cost-  effectiveness analysis when a product is yet to be   developed is an extremely uncertain undertaking. I   propose a simple approach, termed the headroom   method, to the problem of supply side analysis. This   will help manufacturers avoid misguidedly investing   in technologies that are unlikely to be cost   effective. I illustrate the headroom method using   real examples from the regenerative medicine   industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844323597\"\u003e\u003ch3\u003eThe use of Health Economics in the Early Evaluation of Regenerative Medicine Therapies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844323597","offer_id":39493614731357,"sku":"9783844323597","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ce655726-faac-4236-99ce-ef994e81d4d3.jpg?v=1768976324","url":"https:\/\/shop.autorenwelt.de\/products\/early-evaluation-of-new-medical-technologies-von-helen-mcateer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}