{"product_id":"e-marketing-and-e-crm-von-rania-bakeer-und-yousra-harb","title":"E-MARKETING AND E-CRM","description":"\u003cp\u003eThis book explored the concepts of electronic  marketing (e-marketing), electronic customer  relationship management (e-CRM) and Information and  Communication Technologies (ICT) convergence to  focus more on two case studies of two of the major  market players in the mobile communication arena in  Jordan; Orange Jordan and Zain Company. We have  found that real-world case studies are effective  teaching tools and very helpful to students in  relating to this material. Therefore, we have  included to original case studies at two chapters of  this book. Although they are all faithful depictions  actual situations in specific organizations, and  they have been carefully selected to illustrate  major concepts in this book.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843390545\"\u003e\u003ch3\u003eTHEORIES AND CASESTUDIES\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843390545","offer_id":39497032990813,"sku":"9783843390545","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a7cc588d-3d5a-4974-a331-ec3867052f3d.jpg?v=1773470888","url":"https:\/\/shop.autorenwelt.de\/products\/e-marketing-and-e-crm-von-rania-bakeer-und-yousra-harb","provider":"Autorenwelt Shop","version":"1.0","type":"link"}