{"product_id":"e-crm-readiness-in-the-banking-industry-a-case-of-egypt-von-nermine-abd-al-kader","title":"e-CRM Readiness in the Banking Industry","description":"\u003cp\u003eThis study explores electronic Customer Relationship Management (e-CRM) in Egypt. A pragmatic research approach was employed. A framework is drawn in order to identify the main factors affecting e-CRM readiness in the Egyptian banking industry. In order to better understand the problem at hand, three different structured questionnaires were devised to survey a large number of bank employees and users. Data collected was analysed statistically using SPSS. Semi-structured interviews were also conducted with a small number of decision makers at five different banks, which allowed a more penetrating study in Egyptian banking industry. Quantitative method was used through distributing a questionnaire to employees in five banks. Data obtained from the questionnaire was triangulated with data gathered from other sources: interviews with branch managers and observations. Findings of the empirical research were evaluated against the framework suggested in the beginning leading to a final framework that assesses e-CRM readiness in banking industry.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659383625\"\u003e\u003ch3\u003eA Case of Egypt\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659383625","offer_id":39449147932765,"sku":"9783659383625","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6ea77ffb-c507-49ff-9143-8c711e04341f.jpg?v=1772777509","url":"https:\/\/shop.autorenwelt.de\/products\/e-crm-readiness-in-the-banking-industry-a-case-of-egypt-von-nermine-abd-al-kader","provider":"Autorenwelt Shop","version":"1.0","type":"link"}