{"product_id":"e-commerce-von-v-rawi-kumar-und-s-ponmalar","title":"E-COMMERCE","description":"\u003cp\u003eNazwanie knigi otrazhaet nekotorye klüchewye temy, kotorye my razrabatywaem. Vo-perwyh, my w perwuü ochered' rassmatriwaem älektronnuü kommerciü, kotoruü my opredelqem kak ispol'zowanie tehnologii (naprimer, Interneta) dlq obscheniq ili zaklücheniq sdelok s zainteresowannymi storonami (naprimer, klientami). Vo-wtoryh, my obsuzhdaem, kak dolzhny izmenit'sq organizacii, chtoby wospol'zowat'sq wozmozhnostqmi älektronnoj kommercii. V ätom smysle nasha kniga predlagaet strategicheskuü perspektiwu (t.e. nailuchshij sposob wedeniq uspeshnogo biznesa w 21 weke). V-tret'ih, s rostom znachimosti Interneta i swqzannyh s nim tehnologij organizacii dolzhny uchitywat' älektronnuü kommerciü pri sozdanii strategicheskih planow. Takim obrazom, älektronnaq kommerciq - äto strategicheskaq perspektiwa, kotoruü dolzhny prinqt' wse firmy, kak w nastoqschem, tak i w buduschem. Drugimi slowami, organizaciq, kotoraq ne rassmatriwaet älektronnuü kommerciü w kachestwe strategicheskogo imperatiwa, weroqtno, sowershaet reshaüschuü oshibku. Zdes' my sosredotochimsq w perwuü ochered' na wozmozhnostqh i taktike, kotorye mogut priwesti k uspehu na älektronnom rynke.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204117584\"\u003e\u003ch3\u003eOb#edinenie biznesa i informacionnyh tehnologij\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204117584","offer_id":39468115787869,"sku":"9786204117584","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ee4c8978-d0b6-4741-b8ae-624c49ea7f14.jpg?v=1757827740","url":"https:\/\/shop.autorenwelt.de\/products\/e-commerce-von-v-rawi-kumar-und-s-ponmalar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}