{"product_id":"e-commerce-in-the-context-of-international-trade-activities-von-andrea-farkas","title":"E-COMMERCE IN THE CONTEXT OF INTERNATIONAL TRADE ACTIVITIES","description":"\u003cp\u003eThis book is oriented on characterization and comparison of e-commerce of selected company in different EU countries. The main aim is to present the adaptation of individual e-shops to local culture of the specific countries based on collected information from the respondents as well as to give recommendations which would improve e-commerce adaptation to different cultures of a selected company.After we introduced IKEA company and characterized their adapted e-shop to Spanish, Dutch and Slovak markets, we had done survey where participated respondents from mentioned countries to find out if adaptation of e-shop was successful. We found out that only in the case of the Spain, adaptation was fully successful while in Slovak and Dutch e-shop there is room for improvements.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786200608093\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786200608093","offer_id":40149458976861,"sku":"9786200608093","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/51f1c5f5-ecab-4842-a15b-0f7135c4b6eb.jpg?v=1775196387","url":"https:\/\/shop.autorenwelt.de\/products\/e-commerce-in-the-context-of-international-trade-activities-von-andrea-farkas","provider":"Autorenwelt Shop","version":"1.0","type":"link"}