{"product_id":"discursive-constructions-of-corporate-identities-by-chinese-banks-on-sina-weibo-an-integrated-sociolinguistics-approach-von-wei-feng","title":"Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo","description":"This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners\/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811351471\"\u003e\u003ch3\u003eAn Integrated Sociolinguistics Approach\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811044687\"\u003e\u003ch3\u003eAn Integrated Sociolinguistics Approach\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9789811351471","offer_id":39464062058589,"sku":"9789811351471","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9789811044687","offer_id":28571969781853,"sku":"9789811044687","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/63fdbea2-9e00-4091-bcf5-b6f0a0adc2d4.jpg?v=1775196209","url":"https:\/\/shop.autorenwelt.de\/products\/discursive-constructions-of-corporate-identities-by-chinese-banks-on-sina-weibo-an-integrated-sociolinguistics-approach-von-wei-feng","provider":"Autorenwelt Shop","version":"1.0","type":"link"}