{"product_id":"discrete-brand-choice-models-analysis-and-applications-von-liyu-zhu","title":"Discrete Brand Choice Models","description":"\u003cp\u003eIn this book, we study brand choice problem via the following three perspectives: a company's market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit\/probit model for market heterogeneity, and (3) applications of logit\/probit model to the dynamic pricing problem occurring in production-inventory systems with jump events. Our research explores the use of quantitative method of operations research to control the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783836461368\"\u003e\u003ch3\u003eAnalysis and Applications\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783836461368","offer_id":39459468935261,"sku":"9783836461368","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/060c8f56-4df8-4536-9bfc-d1d2260c8f89.jpg?v=1776054298","url":"https:\/\/shop.autorenwelt.de\/products\/discrete-brand-choice-models-analysis-and-applications-von-liyu-zhu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}