{"product_id":"discounts-as-a-marketing-tool-in-fashion-e-commerce-russia-sweden-von-elena-ilicheva","title":"Discounts as a Marketing Tool in Fashion E-commerce (Russia \u0026 Sweden)","description":"\u003cp\u003eDiscounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden. The author opens many marketing secrets and gives recommendations for new players on the Russian and Swedish online fashion markets. This book consists many useful pictures, schemes and tables with data of analysis.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659826764\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659826764","offer_id":39434596581469,"sku":"9783659826764","price":23.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/51a39f8e-facd-46d0-ae5f-c60c82baf6bd.jpg?v=1774932909","url":"https:\/\/shop.autorenwelt.de\/products\/discounts-as-a-marketing-tool-in-fashion-e-commerce-russia-sweden-von-elena-ilicheva","provider":"Autorenwelt Shop","version":"1.0","type":"link"}