{"product_id":"direct-marketing-hotseat-volume-2-von-tetteh-michael","title":"Direct Marketing Hotseat","description":"\u003cp\u003eFor those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and \"Hotseat\" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan \u0026amp; Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Nice.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202289344\"\u003e\u003ch3\u003eVolume 2\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786202289344","offer_id":39464535916637,"sku":"9786202289344","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4917fb95-7e52-45ac-b5a2-9c972d1ddd08.jpg?v=1758782342","url":"https:\/\/shop.autorenwelt.de\/products\/direct-marketing-hotseat-volume-2-von-tetteh-michael","provider":"Autorenwelt Shop","version":"1.0","type":"link"}