{"product_id":"digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-von-chuck-hemann-und-ken-burbary","title":"Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World","description":"\n                                \n                \u003cb\u003eDistill Maximum Value from Your Digital Data! Do It Now!\u003c\/b\u003e\n                                \n                \u003cbr\u003e\n                                \n                \u003cbr\u003e\n                                Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R\u0026amp;D to customer service to social media marketing!\n                \n                \u003cbr\u003e\n                                \n                \u003cul\u003e\n                                        \n                    \u003cli\u003ePrioritize—because you can’t measure and analyze everything \u003c\/li\u003e\n                                        \n                    \u003cli\u003eUse analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors \u003c\/li\u003e\n                                        \n                    \u003cli\u003eMeasure real digital media ROI: sales, leads, and customer satisfaction \u003c\/li\u003e\n                                        \n                    \u003cli\u003eTrack the performance of all paid, earned, and owned digital channels \u003c\/li\u003e\n                                        \n                    \u003cli\u003eLeverage digital data way beyond PR and marketing: for strategic planning, product development, and HR \u003c\/li\u003e\n                                        \n                    \u003cli\u003eStart optimizing digital content in real time \u003c\/li\u003e\n                                        \n                    \u003cli\u003eImplement advanced tools, processes, and algorithms for accurately measuring influence \u003c\/li\u003e\n                                        \n                    \u003cli\u003eMake the most of surveys, focus groups, and offline research synergies \u003c\/li\u003e\n                                        \n                    \u003cli\u003eFocus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem\u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                                \n                \u003ci\u003e“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” \u003c\/i\u003e\n                                \n                \u003cbr\u003e\n                                —\n                \n                \u003cb\u003eSam Knowles\u003c\/b\u003e\n                                , Founder \u0026amp; MD of Insight Agents; author of\n                \n                \u003ci\u003e Narrative by Numbers: How to Tell Powerful \u0026amp; Purposeful Stories with Data\u003c\/i\u003e\n                                 \n                \n                \u003cbr\u003e\n                                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780789759603\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780789759603","offer_id":55048706031941,"sku":"9780789759603","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/00ffbee7-892c-4884-be4f-c80807f48aae.jpg?v=1780977934","url":"https:\/\/shop.autorenwelt.de\/products\/digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-von-chuck-hemann-und-ken-burbary","provider":"Autorenwelt Shop","version":"1.0","type":"link"}