{"product_id":"digital-business-management-von-swen-schneider-und-lutz-anderie","title":"Digital Business Management","description":"\n                                \n                \u003cp\u003eThis book is a concise guide on using generative artificial intelligence to drive digital business management and transformation.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eIt is divided into three parts.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe first part, \"How to Work with AI and Generate Success in Business,\" outlines the core concepts of artificial intelligence and prompt engineering and explores how these can be leveraged in a business environment. It places special emphasis on the AI Prompt Schema (AIPS) for structured prompting.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe second part, \"From Digital Business to a Data-Driven Organization,\" focuses on the essential knowledge and advanced techniques for successful Digital Business Management. It covers relevant topics, including digital business strategies, digital infrastructure, e-commerce, digital marketing and advertising, content management, the metaverse, and more.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe third part, \"Industry and Business Case Prompt Engineering,\" demonstrates how the concepts, knowledge, and techniques can be applied in real-world scenarios. This includes technology companies like Waymo, Tesla, Google\/Alphabet, Meta\/Facebook, Microsoft\/LinkedIn, OpenAI\/ChatGPT, and Google\/Gemini, as well as e-commerce giants like Amazon, Alibaba, Temu, Shein, and Otto, and entertainment platforms like Netflix, Sony PlayStation, and Spotify.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eDrawing from many years of experience in business practice and university teaching, the authors include interactive elements such as video tutorials to support learning and the practical application of the concepts outlined. This book will be valuable to anyone interested in expanding their knowledge of digital business strategies, particularly practitioners, students, entrepreneurs, and executives.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031831768\"\u003e\u003ch3\u003eTransforming to a Data-Driven Organization Using AI\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031831768","offer_id":54815292391749,"sku":"9783031831768","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/826d4347-6fe0-45cf-9139-d6072f93752a.jpg?v=1779423386","url":"https:\/\/shop.autorenwelt.de\/products\/digital-business-management-von-swen-schneider-und-lutz-anderie","provider":"Autorenwelt Shop","version":"1.0","type":"link"}