{"product_id":"digital-business-and-e-commerce-von-dave-chaffey-david-edmundson-bird-und-tanya-hemphill","title":"Digital Business and E-commerce","description":"\n                                \n                \u003cstrong\u003eUnderstand the crucial aspects of digital business and e-commerce with this best-selling text.\u003c\/strong\u003e\n                                 \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eDigital Business and E-Commerce Management, 8th edition\u003c\/strong\u003e\n                                        , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.\n                \n                \u003c\/p\u003e\n                                 \n                \n                \u003cp\u003eEngaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.\u003c\/p\u003e\n                                 \n                \n                \u003cp\u003eKey features include:\u003c\/p\u003e\n                                 \n                \n                \u003cul\u003e\n                                         \n                    \n                    \u003cli\u003eupdated content with the latest information on AI and a focus on digital business\u003c\/li\u003e\n                                         \n                    \n                    \u003cli\u003e up-to-date information to support your learning around digital transformation\u003c\/li\u003e\n                                         \n                    \n                    \u003cli\u003eNew diagrams and business models to develop your understanding of business concepts and customer user journeys\u003c\/li\u003e\n                                         \n                    \n                    \u003cli\u003ereader-frienly and accessible writing style \u003c\/li\u003e\n                                         \n                \n                \u003c\/ul\u003e\n                                 \n                \n                \u003cp\u003eWith a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292725833\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292725833","offer_id":55609342067013,"sku":"9781292725833","price":90.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/78b2c2ea-8dc4-4f40-abf2-2d9406d91086.jpg?v=1781151273","url":"https:\/\/shop.autorenwelt.de\/products\/digital-business-and-e-commerce-von-dave-chaffey-david-edmundson-bird-und-tanya-hemphill","provider":"Autorenwelt Shop","version":"1.0","type":"link"}